Pueblo de Panay: A Rising “City Within A City” at the Heart of Philippine’s Seafood Capital

Whenever you hear the word Capiz, what are the first thoughts that come into your mind?

Let’s face it. Capiz is oftentimes associated with “aswangs” or shapeshifting monsters that possess a combination of traits of a vampire, a witch, a ghoul, a beast, or all of them combined altogether in one entity. But whether this folklore is true or not, Capiz is one the cities in the Philippine archipelago that always arouses mystery, intrigue, and sadly, even suspiciousness.

We have to admit that we were a bit cautious the first time we visited this province considering the rounds of stories, myths, and legends we heard from our childhood. But after we have explored the city of Roxas and some other towns in the province of Capiz, we can say with definitely certainty that the province of Capiz is one of the most endearing places we’ve ever been to and a place we will always call our home. And we owe these discovery and realization to the office of Provincial Tourism and Cultural Affairs through the help of Mr. Rophine Visorio.

After exchanging several messages, Sir Rophine and our team agreed to meet at the Roxas City Transport Terminal in Pueblo de Panay, Roxas City to commence our informal partnership. Upon exchanging some pleasantries, Sir Rophine ushered us to the car waiting for us at the terminal parking area and invited us to a luncheon at the nearby The Plant Farm.

At The Plant Farm, you can rent a floating cottage and enjoy a relaxing meal with your family and friends.

While enjoying a hearty lunch comprised of pinakbet (steamed mixed vegetables in fish or shrimp paste), panga ng tuna (grilled tuna’s jaw), seafood caldereta, sweet and sour shrimp, pork barbecue, and a shake of our choice (basically the best of Roxas’ seafood cuisine), Sir Rophine gladly acquainted us withPueblo de Panay’s brief history as well as its promising future.

A seafood-inspired lunch we shared with personnel of Capiz’s Provincial Tourism and Cultural Affairs Office.
A hearty lunch and an engrossing conversation we shared with Sir Rophine and Sir George.
Sir Rophine Visorio (third from right) welcomed us with the warmest hospitality their good office can provide.

In the course of our conversation, we found out that Pueblo de Panay is a Filipino-inspired township development spread out at a 400-hectare piece of land in the heart of Roxas City. This mix-used and master-planned complex is owned and managed by Pueblo de Panay, Incorporated (PDPI), a subsidiary of SHJPHI (Sacred Heart of Jesus Prime Holdings, Incorporated. Pueblo de Panay is SHJPI’s multi-billion flagship project.

Pueblo de Panay
Master plan of Pueblo de Panay township. Image taken from the institution’s website.

Dubbed as the “City Within a City,” Pueblo de Panay provides various land uses, zones, and support-facilities within the complex to local communities, domestic and foreign tourists, and committed stakeholders in the hope of providing long term employment opportunities for the locals of the city and the province.

After an hour-long lunch, Sir Rophine ushered to the nearby Cafe Pueblo, which is an enclosed dining area decorated with handcrafted chandeliers made up of exquisitely-cut capiz shells. When dining at Cafe Pueblo, you can choose to serve your food indoors or al fresco.

Photo op with Sir Rophine Visorio at the entrance of Cafe Pueblo.

In order to burn some calories we consumed at lunch, Sir Rophine took us to a hilly portion of the complex and gave us a quick tour of the El Circulo Convention Center, Cafe Terraza, and the recently-opened Zipueblo.

El Circulo Convention Center offers a perfect place to celebrate one’s special moments such as birthdays, weddings, and other events.
Zipueblo is a 250-meter zip line starting at the Cafe Terraza area and ends at the The Plant Farm below.
Cafe Terraza and Zipueblo offer a scenic view of the city day and night. Get a stunning view of Roxas City’s skyline during nighttime at Cafe Terraza.

Another famous landmark of Roxas City located at the Pueblo de Panay complex is a 102-foot or 31-meter (it is mounted on a 9-meter pedestal with a total height of 40 meters) statue of the “Blessing Jesus Christ,” which is an offshoot of the developer’s gratitude and faith to Jesus Christ. As of this writing, it is the 4th Tallest Jesus Christ statue in the world and the Tallest in Asia.

For the developers and their families, the Blessing Jesus Christ statue is a tangible reminder of God’s miracles and ever-presence in the lives of those who believe in Him. The construction of the statue started in 2011 and after three years, it was completed and blessed by Archbishop Jose Advincula.

A friendship blessed with God’s grace is something that we are grateful for.
A 102-foot statue of Jesus Christ blessing the faithful is currently the Tallest Statue of Jesus Christ in Asia and the 4th in the world.

Other facilities currently existing and being developed in the complex include:

Urban Manor– offers a 21-room “home in the city” clean and modern air-conditioned lodging space.
Hotel Veronica– offers a 10-room deluxe and bridal suites and holds the status of a boutique hotel.

The Lounge– Urban Manor’s in-house dining space.
Festa– a restaurant located right across Robinson’s Place.
Punta Dulog– a 24/7 mixed-use entertainment, dining, and commercial complex.
Pangpang Suba (“River’s Edge”) – a soon-to-rise dining, entertainment and recreation-oriented riverside esplanade

Local and National Government Offices:
National Bureau of Investigation (Satellite Office)
Bureau of Treasury
Home Development Mutual Fund/Pag-ibig
Roxas City Police Station
Bureau of Fire Protection
Roxas City Integrated Transport Terminal
Lingkod Pinoy Service Center at Robinson’s Place Roxas

CHILD’s Academy– 
an existing grade school that will soon be offering an International School Program at the designated Educational Zone.
University of the Philippines Visayas– will soon offer their Master Management Program

IT Park:
Pueblo de Panay TechnoPark – a soon-to-rise 7-hectare information, communications, and technology park

Residential zones:
Sitio Uno by Pueblo Residences– a condominium project which is a walking distance from Robinson’s Place and the Pangpang Suba esplanade.
Verdant Meadows, Orchard Lane 1, and Orchard Lane 2

Other businesses:
Panay Cold Chain Services – the first world-class cold storage facility in the city
Motor Vehicle
Home Construction and Furnishing
Nature Sanctuary Zones

On top of all the modern facilities and developments existing and being constructed in the township is the all-encompassing natural beauty of Pueblo de Panay complex.

Enjoying the natural view of the outdoors is the ultimate treat in Pueblo de Panay township.
Get the best view of the sunset and sunrise in one of the hilly portions of the development.

Anywhere you look, nature’s beauty flourishes and bursting to its seam. Pueblo de Panay takes pride in protecting the natural state of the environment as it provides superior quality of life to the people.

Flowers bloom in all their glory just anywhere you look at Pueblo de Panay.
One of Pueblo de Panay’s advocacies is to protect the environment while improving the people’s lives. It promises to develop only about half of the area for commercial, recreation, and residential purposes. The rest is allotted for eco-tourism developments.

Centuries ago, the English philosopher Francis Bacon said ““If a man will begin with certainties, he shall end in doubts; but if he will be content to begin with doubts, he shall end in certainties.” Like most Filipinos, we’ve heard so many things about the province of Capiz, both good and bad, from the Capiznons themselves, from the media, and from the things written about the place.

But from our first encounters with the people of Capiz and walking the paths they tread, we have gone from doubt to utmost certainty that aside from seafoods, the Province of Capiz has more to offer to its guests and visitors.

And for those who still doubt the captivating beauty of Capiz, go pack your bags and experience Capiz for yourself. Don’t say a word about it until you’re back home.

And the best place for you to start experiencing Capiz is no less than the Pueblo de Panay complex in Roxas City. If first impressions last, this place gives an unforgettable one. Trust us.



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